Ramdev Baba: Yoga, Ayurveda, and the Promotion of ‘Indianness’

About Ramdev Baba

Ramdev Baba (born Ramkrishna Yadav) is an Indian yoga guru known for popularizing yoga and Ayurveda. He co-founded the successful Patanjali Ayurved company and is a vocal proponent of the “Make in India” initiative and traditional Indian knowledge systems. He went from being a simple yoga teacher to a famous guru and successful businessman. But how exactly is he helping India, and what does he represent for the country?

Yoga for Everyone

• Making Yoga Easy: Ramdev Baba has made yoga much simpler to understand and practice. This means more people, regardless of their background, can benefit from it.
• Yoga Everywhere: His huge yoga camps and yoga programs on TV have brought yoga into people’s homes. Yoga has become a regular part of life for many Indians.
• Sharing Yoga with the World: Ramdev Baba also travels the world teaching yoga. In this way, he shares India’s ancient knowledge and shows what yoga can offer.

Ayurveda: Old Medicine, New Popularity

• Patanjali Ayurved: Ramdev Baba helped create Patanjali, a company bringing Ayurveda to the mainstream. Patanjali offers herbal medicine, as well as everyday products with natural ingredients.
• Bringing Back Tradition: Patanjali has made people more interested in Ayurveda and traditional Indian medicine. It helps people trust these long-held practices.
• Big Business, Big Impact: Patanjali is incredibly successful, making billions of dollars each year. This brings jobs and boosts India’s economy.

The ‘Made in India’ Spirit

• Supporting Local: Ramdev Baba strongly encourages Indians to buy Indian-made products through his ‘Make in India’ campaign. This helps Indian businesses thrive.
• Proudly Indian: Patanjali is seen as a symbol of Indian self-sufficiency. Its success makes people proud of what India can produce.
• Competition is Good: Patanjali’s growth has challenged big foreign companies in India. This gives Indian consumers more choices and can potentially lead to better product prices.

More than Just Business: A Healthy India

Patanjali’s success is clear, but Ramdev Baba also promotes a healthy way of life rooted in Indian tradition. He encourages:

• Natural Wellness: Focusing on yoga, Ayurveda, and natural solutions for overall health.
• Respecting Tradition: Increasing awareness of India’s ancient knowledge and forgotten practices.

WorldMITR with Yog Rishi Ramdev Baba

On August 30, 2023, we had the honor of meeting Yog Rishi Ramdev Baba at the Patanjali Ashram. During our visit, we shared with him the mission of WorldMITR: to travel 500,000 kilometers across 100 countries in the next five years. We explained our vision of fostering connections, promoting cultural exchange, and spreading valuable insights globally.

He was very supportive of our initiative. He encouraged our activities and gave his blessings, which has greatly inspired us to continue our journey with renewed vigor and dedication.